We like when the mainstream press highlights the right things. It’s a signal that the non-insiders might get a sense of the pains and frustrations felt in the mobile industry. Who else but Walt Mossberg could deliver it to the bad guys with WSJ credibility. Mossberg’s axis of evil includes Steve Jobs’ inked deal with “the devil,” (read the piece to see who that is), it includes 1970s-era AT&T, and the top US carriers whom he calls collectively the Soviet ministries.

My only suggestion for Mr. Mossberg is that he up the production value of his video studio. He speaks with the eloquence of someone who has a speech writer (presumably himself) but his close-up cam, with low quality video comes off a bit like a YouTube “video response.” But, hey, maybe that’s the best way to get heard these days.

Read or watch Mossberg’s Free My Phone rant at All Things D.

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“Cool, no hard hard keys!” versus “Are you kidding? No keyboard?”

First, I’m not deluded enough to think the iPhone is the holy grail of devices. They have a lot in their favor in the US, but they don’t have a smooth ride like they did with the iPod.

If you read the US blogs and tech papers, the iPhone is best thing since the personal modem. Glowing headlines like Apple Waves its Wand at the Phone, where David Pogue equates Apple to a fairy godmother, to “It’s Expected, but it’s Stunning” from the SF Chronicle.

But if you read what the Europeans and Asians are saying, this is cool, but not worth all the hype. Russell Buckley even says it’s just a music phone. Then there’s the LA Times story: “In Japan, Barely a Ripple”, which is saying that all these features (plus mobile payments) have been available in Japan for 2+ years already. (But come on, they haven’t thrown out cumbersome soft keys in exchange for full-face, multi-touch screens, have they?)

So, what is it? Is it just a music phone?
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I’ve tried to separate myself from my Apple fetishism, and slough off Jobs’ reality-distortion effect and really assess this mornings’ announcement from the perspective of it’s impact on mobile user experience. (Certainly, a true UI critique will occur once we can get a device in hand in *sigh* June.

At the end of his keynote this morning, Steve Jobs summed up Apple’s mobile strategy saying, “There’s an old Wayne Gretsky quote I love — ‘I skate to where the puck is going to be, not to where it’s been.’” Which felt apropos given the product they had just announced. But, is the Apple iPhone announcement truly a “revolution of the first order?”

My take is that this is not a revolution for mobile phones. No, it feels more like catching up in a major way in an industry that has been behind far too long. Features like push email are best practices (read: Blackberry), not revolutionary. Integrating mail, voicemail, sms, contacts, voice calls, photos, music and video is also not revolutionary, but Apple is able to realize it where others have not.
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The following was my response since I couldn’t let Jared have all the fun. This question was asked a few days ago on the Adaptive Path blog.

It’s a broad question, but I think it’s really about whether Apple can launch a successful music phone. The iPod is the perfect music player and people are cheering Apple in hopes to get the perfect phone.

The current industry model of carriers and OEMs partnering to create a compelling music phone has had pretty limited success — for example, even though the Motorola ROKR partnered with Cingular to bring Apple’s iTunes and was marketed in unprecedented ways it was what basically a flop by Motorola’s standards because it failed on it’s primary promise to be a music phone. (Engadget reported that 1 in 6 ROKRs got returned). That carrier/OEM dynamic is possibly what’s at stake if Apple succeeds.

Consider this: with ringtone sales on the decline (which is a first in the US), carriers are the ones who stand to lose on the R&D spent developing a music phone offering (since they won’t get paid from data and music sales if everybody’s side-loading their music ala the iPod method). It’s the handset manufacturers (OEMs) that serve the carriers, and these OEMs are the ones who stand to gain from a hot handset that could deliver a compelling music experience.
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From the article: “Yesterday T-Mobile became the first major mobile phone carrier in the United States to begin selling service that allows a single handset to communicate over both cellular networks and Wi-Fi hot spots.

The first phones, which are available to consumers in Seattle on a trial basis, link to T-Mobile’s cellular network outdoors and to Wi-Fi routers at homes, in offices and in other locations like airports and hotels. This lets customers avoid using some of their cellular minutes and increases coverage in places where signals are typically weak, like basements and rooms without windows.”

Article at the NY Times

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In a video interview, Helio’s CEO describes mobile life beyond phone calls. He goes into the Helio strategy which focuses on a target market who is already thinking beyond voice. He doesn’t go that deep into specifics (what CEO ever does?) but it seems like MySpace will be the biggest content partner for Helio.

I think we’ll know the whole “beyond voice” idea has fully arrived when cellular commercials stop talking about minutes and networks.

(Also worth checking out… A CNET editor demonstrates the new Helio device.)

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