This week at SXSW (pronounced South by Southwest) Jared Benson, Executive Creative Director at Punchcut, will lead a conversation titled “Mobile Manners: Mobile Presence and the Undefined Etiquette.”
Left to our own devices, what happens to our manners? Jared will lead a discussion among user experience design practitioners in discussing the profound effects the always-on mobile lifestyle is having on the way we interact with people and the world. In the same old contexts, we have a whole new set of choices: Do I really have to take this? Should I just put my headphones in and pretend I can’t hear them? Instead of calling mom back, can I text her? The cues and standards for how we communicate on our devices in the presence of others are just beginning to be defined. For the most part, individuals - not social norms - are deciding what is appropriate.
This conversation will cover what the UE design community can do to empower the user and alleviate the fear that we are becoming isolated by our technologies. Punchcut will facilitate a discussion on contextual considerations, the formality of various mediums, and the demands of emerging ideas like mobile presence.
Join the conversation at SXSW on Sunday March 9th at 5pm in Ballroom E.
Listen to the podcast here:
mobile_etiquette.mp3
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Today at the EuroIA Summit, Barcelona, we will discuss insights from the Punchcut-funded mobile social networking study.
The poster lists the chief insights and provides a visualization of the users ages and their behaviors (text messaging, IM, email, photo sharing, blogging, commenting both using desktop apps and mobile devices).
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MEX CONFERENCE, LONDON — Well the day has wound to a close here in London, and my mind is a-swirl with new ideas for the mobile experience. The format of this conference is rather refreshing, with a mixture of speakers, panel discussions, and group breakout sessions, which has been conducive for both keeping things interesting and providing opportunities for much-needed elbow-rubbing with other like minds shaping the mobile space.
The day kicked off this morning with Cliff Crosbie, Global Director of Retail Marketing for Nokia. Cliff has spent many years working in the retail space, and asked us the question, “When does exceptional service happen?” He pointed out that the big idea, the big brand, rests in the hands of the young person who is working in the mobile retail environment. It’s on them to deliver on the brand promise, which may be difficult if they are distracted, disenfranchised, or simply not knowledgable about the product.
Cliff quoted a recent article from The Sun, which said that “owning a mobile phone can improve living standards more than being given the right to vote.”
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Getting Walt Mossberg to positively review your tech gadget is possibly the most coveted media coverage a tech company could hope for. Mossberg is known for his no-nonsense approach and strong advocacy for users — which is why I like his Wall Street Journal column.
Mossberg has teamed up with Co-Executive Editor Kara Swisher and put both their columns and blogs into one site, AllThingsD.com.
Mossberg said of himself: I aim my columns at mainstream users doing typical tasks who have little or no technical knowledge, no help from experts, and no appetite for becoming techies. These folks want the computer to do things for them. They don’t want to have to do much, if any, configuring of, or maintaining of, their computers. They have no patience for geeky procedures.
Nicely put.
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Social networking and user-generated content are, without a doubt, hot topics in the mobile sector right now. The marriage of social networking and mobile phones seems logical: our mobile phones are always with us and keep us connected to our networks all day, every day. We currently use our mobile phones to create and share content to a limited degree, and as our devices become more and more sophisticated the kinds of user-generated content we create and the means by which we share them will only increase. In anticipation of this wave, Web-based social networking sites like MySpace are moving into mobile hoping to increase their reach and popularity, while the ranks of startups are swelling with developers of wireless social networks or tools that facilitate mobile social networking. 3’s See Me TV in the UK has already shown that that video created and consumed on the mobile phone can be a popular proposition.
Despite the growing numbers of players in the mobile social networking space, questions abound about what constitutes a successful mobile social networking experience. What form will social networks take in the mobile context? How will desktop-based and mobile social networks co-exist, or will they? As a San Francisco-based interface strategy, design and development consultancy with a specialization in mobile, we at Punchcut spend a great deal of time pondering these questions and envisioning future-forward solutions for our clients. In order to inform our design efforts, we recently conducted a qualitative study of the social networking behaviors of 11 young adults living in the San Francisco Bay area. The purpose of the study was to gain an understanding of why young, socially connected individuals engage in social networking behaviors and how the use of a mobile device supports and fosters these behaviors.
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Scott Weiss, the author of Handheld Usability (the book and blog), recently posted the results of a survey of over 800 New Yorkers on the importance of several factors when considering the purchase of a new phone. Weiss notes that the survey respondents value mobile ease-of-use 3 to 2 over appearance. “The finding is astounding, because it shatters the commonly-held believe that appearance is more important to consumers than usability”, he writes. After ease-of-use respondents considered appearance, internet access, MP3 player capabilities and mobile television features, in that order. Weiss adds, “the highest percentage of respondents (33%) rated Mobile Television Features and MP3 Player Capabilities as Neither Important nor Unimportant in their mobile phone purchase decisions”.
While I agree with his ultimate conclusion — that usability is a big deal and ease-of-use should be a goal of all handset manufacturers — I question drawing that conclusion based on the survey information provided.
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My mobile lets me reach others and be reached anywhere I go. But I’m not satisfied. I want to know whether the people I’m trying to reach are reachable. I want to let people know when I’m not reachable, and what form of communication I prefer when they’re trying to reach me.
Mobile presence is coming to a phone near you. The following is my quick list of 10 go-to attributes for an effective mobile presence system:
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In the spirit of mobile social etiquette, I offer up these clips. If you’ve not seen them, Merlin Mann from 43 Folders fame plays “That Phone Guy,” that loud speaking, jargon-using, obnoxious mobile user that we sometimes find ourselves stuck next to in line.
Still on the Ground | Literally | Don’t run DOS | Okay | Dots of Fluid
Mind Waffle | Foot Tattoo | Hearing Huey Lewis
A Dungaree | Salon-perfect | A Pulsing Sting | Is that how you get a pony?
[ Watch more at thatphoneguy.com. ]
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Jared Benson will present “Designing the Mobile User Experience” today at 11am, Pacific Time. The free webcast is hosted by Dynamic Graphics. We hope you’ll join us.
UPDATE: The archived presentation is now available for viewing. Requires Real Player or Windows Media Player.
UPDATE 2: A text transcript of the Q&A session has been posted up to the DGUSA website. Enjoy.
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The best mobile news and discussions for the week ending 26 January, 2007.
User Experience
1// An interesting video Q & A session with Marissa Mayer, VP, Search Products & User Experience at Google shares her thoughts about Google as a “swiss army knife that is closed.” She suggests that all the tools are there, but they don’t throw it all at you at once. There’s a nugget of simplicity there that mobile “portals” could benefit from.
She also suggests that Google engineers, sales people and even lawywers are user focused. She pontificates on the dangers of overdoing Web 2.0 to the detriment of usability.
2// On the voice search front, Midomi has announced a music recognition service (alas not yet for mobile). Users can sing or hum a song and get results. Pretty impressive results, according to ZDNet. What the news sites failed to mention is how much more natural it will be to do a voice search on a voice-centric platform like mobile.
3// On the mobile voice search front, I have to suggest those of you heading to Barcelona in a couple weeks to make sure and check out Promptu’s voice search, nominated for 3GSM’s Global Mobile award.
Mobile news
4// In the clamor of the Apple Keynote, Nokia and Visa’s announcement of mobile Visa payments in the US snuck under the radar.
Mainstream media digs at the iPhone
5// Colbert is a voice of finger-wagging, syrupy, in your face, um, reason and he is on a roll this week. If you missed the episodes, here are a couple of clips featuring commentary on the Cingular and AT&T merger and he pans the iPhone release.
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