Today at the EuroIA Summit, Barcelona, we will discuss insights from the Punchcut-funded mobile social networking study.
The poster lists the chief insights and provides a visualization of the users ages and their behaviors (text messaging, IM, email, photo sharing, blogging, commenting both using desktop apps and mobile devices).
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MEX CONFERENCE, LONDON — The second session of the first day of the MEX conference examined the evolution of community services and social networking in the mobile environment. This session was in a panel format, meaning that following the speaker, discussion took place among subject matter “experts” invited to weigh in on the topic. I was fortunate to be one of the members of this panel, along with Frederick Ghahramani of AirG, Neil Cox of the CMO Council and Antonio Vince Staybil of GoFresh and itsmy.com.
Although only a very small percentage of Vodafone’s subscribers use its mobile internet and content services, Al pointed out that that represents about 4 million users. He expects these numbers to grow as the range of content offered on the mobile internet grows and becomes easier to access via mobile devices.
Al was candid in his talk about the challenges Vodafone has faced in translating a community experience from one context, that of the fixed or PC-based internet, to mobile. He astutely reasoned that a literal translation won’t be succesful and that only those aspects of the PC experience that are meaningful in the mobile context should constitute the mobile experience.
Social networking and user-generated content are, without a doubt, hot topics in the mobile sector right now. The marriage of social networking and mobile phones seems logical: our mobile phones are always with us and keep us connected to our networks all day, every day. We currently use our mobile phones to create and share content to a limited degree, and as our devices become more and more sophisticated the kinds of user-generated content we create and the means by which we share them will only increase. In anticipation of this wave, Web-based social networking sites like MySpace are moving into mobile hoping to increase their reach and popularity, while the ranks of startups are swelling with developers of wireless social networks or tools that facilitate mobile social networking. 3’s See Me TV in the UK has already shown that that video created and consumed on the mobile phone can be a popular proposition.
Despite the growing numbers of players in the mobile social networking space, questions abound about what constitutes a successful mobile social networking experience. What form will social networks take in the mobile context? How will desktop-based and mobile social networks co-exist, or will they? As a San Francisco-based interface strategy, design and development consultancy with a specialization in mobile, we at Punchcut spend a great deal of time pondering these questions and envisioning future-forward solutions for our clients. In order to inform our design efforts, we recently conducted a qualitative study of the social networking behaviors of 11 young adults living in the San Francisco Bay area. The purpose of the study was to gain an understanding of why young, socially connected individuals engage in social networking behaviors and how the use of a mobile device supports and fosters these behaviors.
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1// Adobe is reporting that Flash Lite will now support video.
2// Wired has posted their interview with John Maeda, who spoke at the TED Conference in Monterey, CA this week. When probed on his favorite manmade designs, he offered this:
“I like stuff designed by dead people. The old designers. They always got it right because they didn’t have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn’t have microprocessors and stuff. You could do a good design back then.
I think if you’re a young designer now, you’ve got the internet and you’ve got screens all over the place — it’s awful hard. Technology is just so powerful now. You can do so much with so little. You can shove it into the size of a quarter. For designers to design great objects where technology is concerned, that’s hard.”
Too true. (Thanks Nancy.)
3// Last weeks’ Game Developers Conference (GDC) in San Francisco, yielded some interesting discussion, like the keynote on networked mobile gaming.
4// File under: alternate desktop metaphors. Check out “BumpTop,” a desktop UI paradigm that uses physical behavior to aid organization of files. Whether or not the desktop metaphor is appropriate to mobile UI, could this type of physics and motion apply to mobile touch screens using a finger tip or thumb as the stylus?
5// Opera Mini. At most it looks like a strike against the operator content foothold. At the least it may be a reason not to have to buy a smartphone. (Thanks Christian.)
My mobile lets me reach others and be reached anywhere I go. But I’m not satisfied. I want to know whether the people I’m trying to reach are reachable. I want to let people know when I’m not reachable, and what form of communication I prefer when they’re trying to reach me.
Mobile presence is coming to a phone near you. The following is my quick list of 10 go-to attributes for an effective mobile presence system:
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We’re constantly anticipating ways consumers engage in mobile usage. One area I’m intrigued with is mobile gaming — why and when people play them. With a few exceptions, mobile gaming is limited to single player puzzle games and stripped-down versions of best selling PC/console games. So, if you’re a hardcore gamer (as opposed to a casual one) you’re likely not that enthralled by Bejeweled, Sudoku or Tower Bloxx. My brother, a long time World of Warcraft (WoW) addict, actually laughed at me when I showed him Civilization III for mobile (which I thought was a pretty cool port of the desktop version).
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