Carrier: AT&T (formerly Cingular)
Manufacturer: Samsung
Platform/OS: Windows Mobile 5
We can’t help the fact that mobile devices are often presented in retail environments with dummy mockups and fake printed screens. But, we can help the dialogue with a focus on the whole user experience and not merely a features and form factor breakdown.
The Blackjack is a conversation starter. It’s small, it’s capable and it’s good looking in a utilitarian kind of way. When people inevitably ask about it and I’m forced to explain my love/hate relationship with it.
For the good, the bad, the ugly, odd and puzzling keep reading after the bump. Continue Reading »
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We’re constantly anticipating ways consumers engage in mobile usage. One area I’m intrigued with is mobile gaming — why and when people play them. With a few exceptions, mobile gaming is limited to single player puzzle games and stripped-down versions of best selling PC/console games. So, if you’re a hardcore gamer (as opposed to a casual one) you’re likely not that enthralled by Bejeweled, Sudoku or Tower Bloxx. My brother, a long time World of Warcraft (WoW) addict, actually laughed at me when I showed him Civilization III for mobile (which I thought was a pretty cool port of the desktop version).
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In a video interview, Helio’s CEO describes mobile life beyond phone calls. He goes into the Helio strategy which focuses on a target market who is already thinking beyond voice. He doesn’t go that deep into specifics (what CEO ever does?) but it seems like MySpace will be the biggest content partner for Helio.
I think we’ll know the whole “beyond voice” idea has fully arrived when cellular commercials stop talking about minutes and networks.
(Also worth checking out… A CNET editor demonstrates the new Helio device.)
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