Qualcomm’s annual BREW conference wrapped up in San Diego on Friday. This year saw an unprecedented focus on user experience, with panel and breakout sessions over all 3 days on everything from Understanding Users Through Contextual Inquiry to User Centered Design for Mobile Environments and Designing and Evaluating Mobile User Interfaces. Qualcomm also sponsored quick-hit 30-minute sessions where attendees had the opportunity for Q&A in a more informal environment.

Although some sessions were introductory in nature, several assumed a degree of knowledge about user centered design in general and its application to the mobile space in particular. This leads me to think that BREW is attracting a more diverse audience that is increasingly aware of the importance of a user centered approach to mobile interfaces and seeking out information to this end. This is a good thing for anyone who uses a mobile phone, which is to say, pretty much everyone.

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