You’ve probably had this experience:
- You anticipate the arrival of a new device for weeks.
- You discuss it with your friends, read the reviews and the promised features.
- You listen to the hype; sometimes a believer, sometimes a skeptic.
- You try the device in the store. It’s got some nice features.
- You buy it.
- Your friends ask to play with it and strangers ask what it is.
- 1 week later the allure is gone. The experience has imperfections.
- 2 weeks later its weaknesses are clear. You don’t love it. There are a few cumbersome interactions and design flaws.
The iPhone stands out strongly as an exception. It definitely passes the 2 week test criteria: a) you love it more after 2 weeks than you did when you got it and b) you can’t remember life before it. (Okay, so I’m exaggerating that last point.)
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This iPhone tip goes out to those of you following the growing “Life Hacks” movement - gaining back precious minutes of your life through efficiency practices.
We’ve all been stuck in meetings that we wish we could get out of. Well, fortunately His Steveness has designed something handy into the iPhone which will help us reclaim our lives so we can get back to doing what we _really_ want to be doing. If you have the foresight, try this before attending your next meeting:From the main menu, select Clock then Timer. Use the wheel interface to set your interval (How much of this meeting are you willing to endure?), set your ringtone and hit “Start.”
Attend your meeting. Go ahead and shut your phone down (read as: Hit the hardware button on top right) and set it on the table next to your notebook, printouts, etc. and act as interested as you can in the meeting. Resist the urge to check the timer - don’t worry, it won’t let you down. When the timer reaches zero, it will wake up your iPhone and play the ringtone. To anyone glancing over at your iPhone, the combination of idle screen wallpaper and ringtone will look convincing, even to a fellow iPhone user.
Grab it shortly into the first ring, give it a quick glance, and apologize to those left in the room.. “Sorry, I gotta take this…”
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A couple of insightful posts have surfaced about Nokia’s worldwide research. The first on BBC News is an interview with Jan Chipchase, Nokia Design’s principal researcher. I first heard Chipchase talk about his work at the DUX 2005 conference in San Francisco. I came away knowing he has, hands down, the coolest job around.
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Officials in India are using ringtones of moos and bleats to lure and trap leopards. Apparently “forest guards” have found ringtones are safer and more cost effective than luring the cats with live cows and goats for bait. Read the Reuters story>.
(Thanks Laine Fast for the link.)
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Fiona Carswell, a graduate of the Interactive Telecommunications Program at New York University, has the answer to your text message doldrums.
“CELL STICKIES: For people who go to great lengths to see what they want to see, Cell Stickies is a small booklet of translucent sheets with comforting messages printed on them. Not satisfied with the text message you received? Peel off a Cell Sticky and slap it on your cellphone screen, showing you the message you really wanted to see.”
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MEX CONFERENCE, LONDON — Antti Ohrling, co-founder of Blyk kicked off the second day of the MEX conference with his views on understanding the importance of user experience in delivering mobile advertising. Ohrling’s core belief is that mobile advertising is successful only if it is relevant and contextual: the consumer must see it as a benefit, rather than a distraction.
Ohrling used his presentation to discredit 3 commonly held myths about advertising in the mobile context, based on his experience with Blyk and on customer surveys Blyk has recently conducted. First he pointed out that the target audience for mobile advertising is a 19-year-old male, 80% of whom are paying their own monthly mobile phone bill.
Myth #1: Content is King
By this Ohrling means the use of content as a platform to delivery advertising. A January 2007 survey of 619 mobile phone users aged 16 to 24 year-old asked them what they do most with their mobile phones:
- Voice
- Text
- Alarm clock
73% do not use mobile data services. 2/3 said they use mobile data services once a month or less, which in essence means that they don’t use it at all. Tying a mobile advertising campaign to WAP-based content that requires the consumer to access via the browser on their device is thus not a sound decision.
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MEX CONFERENCE, LONDON — Paul Nerger, Vice President of Worldwide Sales & Marketing at Argogroup, spoke in response to the following manifesto point:
“User experience performance must be measured if it is to be improved. It must be constantly tracked through quantitative and qualitative methods. We think organizations throughout the value chain are failing to recognize the importance of understanding customers because quantifying the return on investment is too difficult”.
Paul started his talk by illustrating Argogroup’s services through case studies. One highlighted a “false event”, a momentary spike in service that results in temporary failures. Typical SMS-based false events include New Year Eve and the Super Bowl. So many people send New Year’s greetings to their family and friends at the stroke of midnight or to trash talk during the last few minutes of the Super Bowl that service spikes, resulting in high levels of data usage. When these patterns are not anticipated by carrier’s operations centers performance of the SMS service is drastically impacted, with message delivery unreasonably delayed. In some instances messages are not delivered at all.
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MEX CONFERENCE, LONDON — The second session of the first day of the MEX conference examined the evolution of community services and social networking in the mobile environment. This session was in a panel format, meaning that following the speaker, discussion took place among subject matter “experts” invited to weigh in on the topic. I was fortunate to be one of the members of this panel, along with Frederick Ghahramani of AirG, Neil Cox of the CMO Council and Antonio Vince Staybil of GoFresh and itsmy.com.
Although only a very small percentage of Vodafone’s subscribers use its mobile internet and content services, Al pointed out that that represents about 4 million users. He expects these numbers to grow as the range of content offered on the mobile internet grows and becomes easier to access via mobile devices.
Al was candid in his talk about the challenges Vodafone has faced in translating a community experience from one context, that of the fixed or PC-based internet, to mobile. He astutely reasoned that a literal translation won’t be succesful and that only those aspects of the PC experience that are meaningful in the mobile context should constitute the mobile experience.
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MEX CONFERENCE, LONDON — Well the day has wound to a close here in London, and my mind is a-swirl with new ideas for the mobile experience. The format of this conference is rather refreshing, with a mixture of speakers, panel discussions, and group breakout sessions, which has been conducive for both keeping things interesting and providing opportunities for much-needed elbow-rubbing with other like minds shaping the mobile space.
The day kicked off this morning with Cliff Crosbie, Global Director of Retail Marketing for Nokia. Cliff has spent many years working in the retail space, and asked us the question, “When does exceptional service happen?” He pointed out that the big idea, the big brand, rests in the hands of the young person who is working in the mobile retail environment. It’s on them to deliver on the brand promise, which may be difficult if they are distracted, disenfranchised, or simply not knowledgable about the product.
Cliff quoted a recent article from The Sun, which said that “owning a mobile phone can improve living standards more than being given the right to vote.”
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