Today at the EuroIA Summit, Barcelona, we will discuss insights from the Punchcut-funded mobile social networking study.

The poster lists the chief insights and provides a visualization of the users ages and their behaviors (text messaging, IM, email, photo sharing, blogging, commenting both using desktop apps and mobile devices).
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You’ve probably had this experience:

• You anticipate the arrival of a new device for weeks.
• You discuss it with your friends, read the reviews and the promised features.
• You listen to the hype; sometimes a believer, sometimes a skeptic.
• You try the device in the store. It’s got some nice features.
• You buy it.
• Your friends ask to play with it and strangers ask what it is.
• 1 week later the allure is gone. The experience has imperfections.
• 2 weeks later its weaknesses are clear. You don’t love it. There are a few cumbersome interactions and design flaws.

The iPhone stands out strongly as an exception. It definitely passes the 2 week test criteria: a) you love it more after 2 weeks than you did when you got it and b) you can’t remember life before it. (Okay, so I’m exaggerating that last point.)

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