Archive for February, 2010


Multi-screen Design Considerations

Punchcut Visual Design Director, Christian Robertson co-presented these multi-screen design insights alongside Adobe XD designer, Ali Ivmark at Adobe MAX in Los Angeles. Enjoy.

Joe Pemberton

The Wired Magazine Tablet App

A lot of Wired’s premises are spot on, regarding the trends and the emerging ways users will consume “print-centric” media on digital devices. The notion of print design as storytelling is also compelling, and one reason why print still feels manicured and curated, versus many online publishing outlets where content is merely poured into a content block. Our friends at Adobe should be congratulated for the richness of the Wired tablet UI. Like the New York Times Reader app (another of Adobe’s collaborations), it succeeds at considering content in the post-browser internet (or, if you prefer, the splinternet).

I’m sure a major consideration in this Wired/Adobe solution is the print-centric nature of magazine design. Layouts appear to be adapted from print and ported to the digital screen, which is compelling for now. Where this model succeeds is that it’s much more compelling than pouring content into a “page” rendered by a browser, and may be precisely why readers still want to engage with a publication where each story is curated and designed. Continue Reading »