Joe Pemberton

Mobile User Experience Manifesto

The MEX organizers have published a Mobile User Experience Manifesto as the theme for their upcoming conference in 2007. Readers are encouraged to read and respond.

The manifesto covers some familiar (1-3, 5, 9) and some bleeding edge (4, 6, 7, 8, 10) themes. I’ve given these a 10 second breakdown, but it’s well worth the 10 minutes to read the manifesto.

1- Too much industry focus on getting to market quickly, instead of getting to market effectively (in other words, the features are there, but the UE suffers).

2- The walled garden is holding back industry growth.

3- Mobile advertising can be useful if it’s contextual. Replicating traditional disruptive advertising is a recipe for failure.

4- Phones should adapt to an environment and employ multi-modal input.

5- User experience performance must be measured if it is to be improved. Organizations aren’t recognizing the value of user understanding because they don’t know how to measure it.

6- Embedded information, or the ability of handsets to communicate with an environment represents a big shift.

7- Deeper personalization at every level of the value chain; beyond wallpapers and themes

8- Enhance, don’t replicate, the desktop experience (user-generated content, social networking and community interaction)

9- Improving and simplify input from the “standby” screen, or as we call it, the idle mode.

10- Service pricing is misaligned with user spending behavior. (Or, carriers pricing is whack.)

The manifesto will be at the heart of our next MEX conference
( in May 2007, a London-based, two day
strategy forum where 10 of the leading minds in telecoms will respond
directly to these issues. Their presentations will be designed to
provoke and inspire a series of breakouts sessions where the
conference will work in small groups led by our user experience
experts to share ideas. At the end of the event we’ll publish the MEX
2007 report, summarising all of the intelligence generated.

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