Josh Ulm, Director of User Experience, Adobe spoke at the company’s annual MAX conference in Chicago.
I especially liked his before and after review of Yahoo! Go and Google Maps for mobile.
His comments on “Demonstrating the Brand” were right on — especially his point about the newish Yahoo! Go application. The user interface is a huge improvement over the previous Yahoo! WAP version, but even though the visual branding is much better aligned, the application falls short of the Yahoo! brand promise. Yahoo! is built on bringing me my content, and somehow the Yahoo! Go app manages to deliver merely generic content.
This point is one the mobile industry, and more specifically, the mobile user experience community is not focused enough on. Focusing on getting the usability and the interactions right is only part of the equation. Don’t lose sight of the content. Is it right? And is its delivery true to the brand.
Since a majority of Ulm’s thoughts are shared in Mobile Persuasion I’ve just focused on the highlights.
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Qualcomm’s annual BREW conference wrapped up in San Diego on Friday. This year saw an unprecedented focus on user experience, with panel and breakout sessions over all 3 days on everything from Understanding Users Through Contextual Inquiry to User Centered Design for Mobile Environments and Designing and Evaluating Mobile User Interfaces. Qualcomm also sponsored quick-hit 30-minute sessions where attendees had the opportunity for Q&A in a more informal environment.
Although some sessions were introductory in nature, several assumed a degree of knowledge about user centered design in general and its application to the mobile space in particular. This leads me to think that BREW is attracting a more diverse audience that is increasingly aware of the importance of a user centered approach to mobile interfaces and seeking out information to this end. This is a good thing for anyone who uses a mobile phone, which is to say, pretty much everyone.
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Getting Walt Mossberg to positively review your tech gadget is possibly the most coveted media coverage a tech company could hope for. Mossberg is known for his no-nonsense approach and strong advocacy for users — which is why I like his Wall Street Journal column.
Mossberg has teamed up with Co-Executive Editor Kara Swisher and put both their columns and blogs into one site, AllThingsD.com.
Mossberg said of himself: I aim my columns at mainstream users doing typical tasks who have little or no technical knowledge, no help from experts, and no appetite for becoming techies. These folks want the computer to do things for them. They don’t want to have to do much, if any, configuring of, or maintaining of, their computers. They have no patience for geeky procedures.
Nicely put.
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Social networking and user-generated content are, without a doubt, hot topics in the mobile sector right now. The marriage of social networking and mobile phones seems logical: our mobile phones are always with us and keep us connected to our networks all day, every day. We currently use our mobile phones to create and share content to a limited degree, and as our devices become more and more sophisticated the kinds of user-generated content we create and the means by which we share them will only increase. In anticipation of this wave, Web-based social networking sites like MySpace are moving into mobile hoping to increase their reach and popularity, while the ranks of startups are swelling with developers of wireless social networks or tools that facilitate mobile social networking. 3’s See Me TV in the UK has already shown that that video created and consumed on the mobile phone can be a popular proposition.
Despite the growing numbers of players in the mobile social networking space, questions abound about what constitutes a successful mobile social networking experience. What form will social networks take in the mobile context? How will desktop-based and mobile social networks co-exist, or will they? As a San Francisco-based interface strategy, design and development consultancy with a specialization in mobile, we at Punchcut spend a great deal of time pondering these questions and envisioning future-forward solutions for our clients. In order to inform our design efforts, we recently conducted a qualitative study of the social networking behaviors of 11 young adults living in the San Francisco Bay area. The purpose of the study was to gain an understanding of why young, socially connected individuals engage in social networking behaviors and how the use of a mobile device supports and fosters these behaviors.
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The best mobile news and discussions for the week ending 26 January, 2007.
User Experience
1// An interesting video Q & A session with Marissa Mayer, VP, Search Products & User Experience at Google shares her thoughts about Google as a “swiss army knife that is closed.” She suggests that all the tools are there, but they don’t throw it all at you at once. There’s a nugget of simplicity there that mobile “portals” could benefit from.
She also suggests that Google engineers, sales people and even lawywers are user focused. She pontificates on the dangers of overdoing Web 2.0 to the detriment of usability.
2// On the voice search front, Midomi has announced a music recognition service (alas not yet for mobile). Users can sing or hum a song and get results. Pretty impressive results, according to ZDNet. What the news sites failed to mention is how much more natural it will be to do a voice search on a voice-centric platform like mobile.
3// On the mobile voice search front, I have to suggest those of you heading to Barcelona in a couple weeks to make sure and check out Promptu’s voice search, nominated for 3GSM’s Global Mobile award.
Mobile news
4// In the clamor of the Apple Keynote, Nokia and Visa’s announcement of mobile Visa payments in the US snuck under the radar.
Mainstream media digs at the iPhone
5// Colbert is a voice of finger-wagging, syrupy, in your face, um, reason and he is on a roll this week. If you missed the episodes, here are a couple of clips featuring commentary on the Cingular and AT&T merger and he pans the iPhone release.
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