Joe Pemberton

US Overtakes UK in Smartphone Mobile Web Usage

US smartphone users spend about 2x more time browsing web sites on their devices than smartphone users in the UK according to M:Metrics‘ newest study.

Also of interest is the sites those users are visiting.
Top US sites are Craigslist and Ebay followed by social media sites MySpace, Facebook and Disney’s Go.com. UK sites were Facebook, Three.co.uk, Sky.com and Microsoft’s Live.com.

The chief insight about the discrepancy between the US and UK usage is the availability of unlimited data plans in the US. Now that’s a user-centered idea.

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