Joe Pemberton
Jan 28th, 2007
Jan 28th, 2007
Cnglr mrktg dpt snds crzy txt msg
This is a real text message from Cingular. (I’m sure my phone is in their database from last season when my daughters voted for Ms. McPhee.)
But, I couldn’t believe this jumble of text. I have no doubt 16 year olds could probably understand it… but I question whether that still makes it smart marketing. Does bad language and incoherent punctuation add street cred? Do they do it because they believe users won’t scroll?
The haphazard punctuation — sometimes a comma, sometimes a period, sometimes nothing — is the icing on the cupcake. Why push the boundaries of language this far into the downright ludicrous? Are they trying to cut character count to save on data transfers? I don’t get it.
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