Ifan Chou

New Bar Codes Can Talk With Your Phone

This is no April Fool’s joke. “New Bar Codes Can Talk With Your Phone? is the New York Times write-up of the emerging trend.

From the article:

“In Japan, McDonald’s customers can already point their cellphones at the wrapping on their hamburgers and get nutrition information on their screens. Users there can also point their phones at magazine ads to receive insurance quotes