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May 26, 2009

Mobile Beats PCs for Social Networking

Posted in: Observations

All this week various Punchcut team members will be guest blogging at the Adobe XD blog. Below is an excerpt only. Read the full piece at INSPIRE.

ABSTRACT // Mobile handsets are much more versatile tools for social networking activity than desktop PCs. While the market may not yet have provided a perfect vehicle for this aim, conditions are improving and the potential is undoubtedly there. Phones have distinct advantages over laptops and deskbound PCs. Mobile devices are not merely portable, but their media capabilities tend to be more readily accessible.

1. Mobile is with you when you’re in the moment (improved status)
2. Mobile devices are a creation and capturing tool (richness)
3. Location. Location. Location. (proximity and discovery)
4. Mobile is built for bite-sized consumption. (bite-sized consumption)
5. It’s a communication device (targeted)
6. Lends itself to quick-hit communication (easy)

Read my fully articulated piece on INSPIRE.

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