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July 10, 2006

Helio trying to move beyond voice

Posted in: Carriers & Network Operators, Data Services, MVNOs

In a video interview, Helio’s CEO describes mobile life beyond phone calls. He goes into the Helio strategy which focuses on a target market who is already thinking beyond voice. He doesn’t go that deep into specifics (what CEO ever does?) but it seems like MySpace will be the biggest content partner for Helio.

I think we’ll know the whole “beyond voice” idea has fully arrived when cellular commercials stop talking about minutes and networks.

(Also worth checking out… A CNET editor demonstrates the new Helio device.)

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