Joe Pemberton

Innovative iPhone Apps: vSNAX

Editors’ note: We’ll be rounding up the noteworthy, novel and useful iPhone applications. While we hope our list is useful to you, we’re not necessarily trying to create the “best of” iPhone apps list. Our goal is to highlight iPhone (and iPod Touch) apps that solve UI problems in unique and interesting ways; solutions that add to the mobile device UI conversation or bring something new to the table.


PRICE // Free from the iTunes Store.

PUBLISHER’S DESCRIPTION // Rhythm NewMedia, the leader in mobile video, unleashed vSNAX, the free iPhone video application… The application is available for iPhone and iTouch users, and features high quality video content from MTV, CBS, E!, and others. Users can access the latest videos on news, weather, gossip, fashion, or television show highlights as the app refreshes itself throughout the day.

USER EXPERIENCE INNOVATION // Delivering video to a mobile handset has been done, but not always well. The originality worth highlighting is the way vSNAX creates a nearly seamless viewing experience. Despite the limitations of pushing short video clips to a device, the UI allows users to continue to watch a clip while selecting the next clip they want to watch. Instead of presenting a list of similar videos, vSNAX let’s you slide through several options while you watch and hear the audio of your currently playing clip. The result is an experience that is most like an uninterrupted television viewing experience.

PRICE TO VALUE // It’s difficult to argue with free, especially when the content is from ABC, E! and MTV networks. I expect future versions will include basic features like saved favorites and history.

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