Joe Pemberton

iPhone passes the 2 week test

You’ve probably had this experience:

  • You anticipate the arrival of a new device for weeks.
  • You discuss it with your friends, read the reviews and the promised features.
  • You listen to the hype; sometimes a believer, sometimes a skeptic.
  • You try the device in the store. It’s got some nice features.
  • You buy it.
  • Your friends ask to play with it and strangers ask what it is.
  • 1 week later the allure is gone. The experience has imperfections.
  • 2 weeks later its weaknesses are clear. You don’t love it. There are a few cumbersome interactions and design flaws.

The iPhone stands out strongly as an exception. It definitely passes th