Josh Ulm, Director of User Experience, Adobe spoke at the company’s annual MAX conference in Chicago.
I especially liked his before and after review of Yahoo! Go and Google Maps for mobile.
His comments on “Demonstrating the Brand” were right on — especially his point about the newish Yahoo! Go application. The user interface is a huge improvement over the previous Yahoo! WAP version, but even though the visual branding is much better aligned, the application falls short of the Yahoo! brand promise. Yahoo! is built on bringing me my content, and somehow the Yahoo! Go app manages to deliver merely generic content.
This point is one the mobile industry, and more specifically, the mobile user experience community is not focused enough on. Focusing on getting the usability and the interactions right is only part of the equation. Don’t lose sight of the content. Is it right? And is its delivery true to the brand.
Since a majority of Ulm’s thoughts are shared in Mobile Persuasion I’ve just focused on the highlights.
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Carrier: AT&T (formerly Cingular)
Manufacturer: Samsung
Platform/OS: Windows Mobile 5
We can’t help the fact that mobile devices are often presented in retail environments with dummy mockups and fake printed screens. But, we can help the dialogue with a focus on the whole user experience and not merely a features and form factor breakdown.
The Blackjack is a conversation starter. It’s small, it’s capable and it’s good looking in a utilitarian kind of way. When people inevitably ask about it and I’m forced to explain my love/hate relationship with it.
For the good, the bad, the ugly, odd and puzzling keep reading after the bump. Continue Reading »
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Qualcomm’s annual BREW conference wrapped up in San Diego on Friday. This year saw an unprecedented focus on user experience, with panel and breakout sessions over all 3 days on everything from Understanding Users Through Contextual Inquiry to User Centered Design for Mobile Environments and Designing and Evaluating Mobile User Interfaces. Qualcomm also sponsored quick-hit 30-minute sessions where attendees had the opportunity for Q&A in a more informal environment.
Although some sessions were introductory in nature, several assumed a degree of knowledge about user centered design in general and its application to the mobile space in particular. This leads me to think that BREW is attracting a more diverse audience that is increasingly aware of the importance of a user centered approach to mobile interfaces and seeking out information to this end. This is a good thing for anyone who uses a mobile phone, which is to say, pretty much everyone.
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Getting Walt Mossberg to positively review your tech gadget is possibly the most coveted media coverage a tech company could hope for. Mossberg is known for his no-nonsense approach and strong advocacy for users — which is why I like his Wall Street Journal column.
Mossberg has teamed up with Co-Executive Editor Kara Swisher and put both their columns and blogs into one site, AllThingsD.com.
Mossberg said of himself: I aim my columns at mainstream users doing typical tasks who have little or no technical knowledge, no help from experts, and no appetite for becoming techies. These folks want the computer to do things for them. They don’t want to have to do much, if any, configuring of, or maintaining of, their computers. They have no patience for geeky procedures.
Nicely put.
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Social networking and user-generated content are, without a doubt, hot topics in the mobile sector right now. The marriage of social networking and mobile phones seems logical: our mobile phones are always with us and keep us connected to our networks all day, every day. We currently use our mobile phones to create and share content to a limited degree, and as our devices become more and more sophisticated the kinds of user-generated content we create and the means by which we share them will only increase. In anticipation of this wave, Web-based social networking sites like MySpace are moving into mobile hoping to increase their reach and popularity, while the ranks of startups are swelling with developers of wireless social networks or tools that facilitate mobile social networking. 3’s See Me TV in the UK has already shown that that video created and consumed on the mobile phone can be a popular proposition.
Despite the growing numbers of players in the mobile social networking space, questions abound about what constitutes a successful mobile social networking experience. What form will social networks take in the mobile context? How will desktop-based and mobile social networks co-exist, or will they? As a San Francisco-based interface strategy, design and development consultancy with a specialization in mobile, we at Punchcut spend a great deal of time pondering these questions and envisioning future-forward solutions for our clients. In order to inform our design efforts, we recently conducted a qualitative study of the social networking behaviors of 11 young adults living in the San Francisco Bay area. The purpose of the study was to gain an understanding of why young, socially connected individuals engage in social networking behaviors and how the use of a mobile device supports and fosters these behaviors.
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The best mobile news and discussions for the week ending 26 January, 2007.
User Experience
1// An interesting video Q & A session with Marissa Mayer, VP, Search Products & User Experience at Google shares her thoughts about Google as a “swiss army knife that is closed.” She suggests that all the tools are there, but they don’t throw it all at you at once. There’s a nugget of simplicity there that mobile “portals” could benefit from.
She also suggests that Google engineers, sales people and even lawywers are user focused. She pontificates on the dangers of overdoing Web 2.0 to the detriment of usability.
2// On the voice search front, Midomi has announced a music recognition service (alas not yet for mobile). Users can sing or hum a song and get results. Pretty impressive results, according to ZDNet. What the news sites failed to mention is how much more natural it will be to do a voice search on a voice-centric platform like mobile.
3// On the mobile voice search front, I have to suggest those of you heading to Barcelona in a couple weeks to make sure and check out Promptu’s voice search, nominated for 3GSM’s Global Mobile award.
Mobile news
4// In the clamor of the Apple Keynote, Nokia and Visa’s announcement of mobile Visa payments in the US snuck under the radar.
Mainstream media digs at the iPhone
5// Colbert is a voice of finger-wagging, syrupy, in your face, um, reason and he is on a roll this week. If you missed the episodes, here are a couple of clips featuring commentary on the Cingular and AT&T merger and he pans the iPhone release.
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The best mobile news and discussions for the week of 19 January, 2007.
Culture of Mobility
1// Mayor Bloomberg announced that New York will soon allow 911 (and 311) to accept digital photos and videos.
“If you see a crime in progress or a dangerous building condition, you’ll be able to transmit images to 911, or online to nyc.gov,� the mayor said in his annual State of the City address. “And we’ll start extending the same technology to 311 to allow New Yorkers to step forward and document nonemergency quality of life concerns, holding city agencies accountable for correcting them quickly and efficiently.�
2// Book, I hot mod balk. (a.k.a - Cool, I got one call.)
Kottke.org has a mention of kids in the UK using “book” as a synonym for “cool.” It’s rooted in a T9onym where the word cool and the word book both come up when you enter 2665 on a T9 keypad.
3// In the clamor of the Apple Keynote, Nokia and Visa’s announcement of mobile Visa payments in the US snuck under the radar.
Mobile technology news
4// Mainstream press picks up on Qualcomm: BusinessWeek has a feature on emerging mobile technologies primarily mentioning Qualcomm’s mobile TV offering, MediaFLO.
5// Mobileburn has a review of Samsung + Cingular’s latest sleek little smartphone — the BlackJack, a Windows Mobile handset that is slightly smaller than Motorola’s popular Q. Being skeptical about Samsung handsets doesn’t mean I don’t want one. Did I mention it’s black?
Mobile UI
6// Looks like Alltel is doing the widgets thing.
7// Mike Krisher has an interesting piece on FlashLite.
8// Mike Rowehl on Rails Dev for the Mobile web: Rails and Mobile Content
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The web is blowing up today with content on the new iPhone. It seems everyone has a perspective, and I’m no different.
Revolutionary or not, Apple did a few things right with this iPhone debut, which I’m convinced will resonate with today’s mobile users.
Portrait-landscape orientation: As media enjoyment and management grows on the mobile platform, mobile users have had to accommodate that awkward moment when you have to physically pivot the handset in your hands in order to view an image or watch mobile TV. In those instances, there is often a sense of disorientation while the user remaps expectations for the D-Pad, and explores how to interact with softkeys, etc. By creating a device that orients itself and keeps tactile interactions consistent, they’ve created a device that feels native to both orientations.
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I’ve tried to separate myself from my Apple fetishism, and slough off Jobs’ reality-distortion effect and really assess this mornings’ announcement from the perspective of it’s impact on mobile user experience. (Certainly, a true UI critique will occur once we can get a device in hand in *sigh* June.
At the end of his keynote this morning, Steve Jobs summed up Apple’s mobile strategy saying, “There’s an old Wayne Gretsky quote I love — ‘I skate to where the puck is going to be, not to where it’s been.’” Which felt apropos given the product they had just announced. But, is the Apple iPhone announcement truly a “revolution of the first order?”
My take is that this is not a revolution for mobile phones. No, it feels more like catching up in a major way in an industry that has been behind far too long. Features like push email are best practices (read: Blackberry), not revolutionary. Integrating mail, voicemail, sms, contacts, voice calls, photos, music and video is also not revolutionary, but Apple is able to realize it where others have not.
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