Apr 20th, 2007
(800) GOOG-411

This month, Google Labs released a new service called GOOG-411. A toll-free call will get you in touch with a friendly, natural-sounding robot asking you for your city, your listing or category, and then offer to connect you, give you address details, or send all those goodies to your phone via text message. The voice recognition is impressive and the overall flow is fairly speedy, though there are certainly redundancies that lengthen the overall process for the sake of usability (which in this case earns them points in my book). Luckily, there’s a cheat sheet for advanced users to blast past some of the menus.
GOOG-411 is a clever development effort on Google’s part as all of this infrastructure — maps, text messaging, business directory search — is already part of the Google suite of services and this mashup recipe sets them up with a solid core experience. Building on this service is only a matter of choosing which pieces will add to the user experience and not overly complicate its current simplicity. For example, I can easily imagine saying “Directions” and having step-by-step instructions of how to get there from where I am while leveraging my phone’s location data.



Eric Nicoli also made a call for the mobile industry, specifically those in the media and entertainment realm, to take cues from Apple and address issues like value for price, making compelling products and ease of use.
This is no April Fool’s joke. “



