http://idlemode.com/2007/05/02/mex-2007-report-al-russell-head-of-mobile-internet-and-content-services-vodafone/ Wed, 09 Jul 2008 02:06:16 +0000 http://wordpress.org/?v=2.5.1 http://idlemode.com/2007/05/02/mex-2007-report-al-russell-head-of-mobile-internet-and-content-services-vodafone/#comment-16723 Mobile Messaging 2.0 » Mobile Social Networking Market: US Takes the Lead: a hosted discussion on mobile messaging, devices, and user practices and trends Wed, 15 Aug 2007 18:13:10 +0000 http://idlemode.com/2007/05/02/mex-2007-report-al-russell-head-of-mobile-internet-and-content-services-vodafone/#comment-16723 [...] There are considerable challenges presented by the mobile social networking market. At the Mobile User Experience conference in May, Al Russell, Head of Mobile Internet and Content Services at Vodafone, spoke about the challenges that his company faced in translating a community experience from a fixed, PC-based context to a mobile one. Paramount is that the mobile experience not be a ’scaled-down’ version of the PC-based experience. Understanding what the community wants to do in the mobile context and distilling the mobile-relevant elements is key. Unfortunately a user-centered perspective is frequently lacking in the mobile industry, but this is starting to change. [...] [...] There are considerable challenges presented by the mobile social networking market. At the Mobile User Experience conference in May, Al Russell, Head of Mobile Internet and Content Services at Vodafone, spoke about the challenges that his company faced in translating a community experience from a fixed, PC-based context to a mobile one. Paramount is that the mobile experience not be a ’scaled-down’ version of the PC-based experience. Understanding what the community wants to do in the mobile context and distilling the mobile-relevant elements is key. Unfortunately a user-centered perspective is frequently lacking in the mobile industry, but this is starting to change. [...]

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