http://idlemode.com/2007/01/19/musicphones-finally-overtake-ipods/ Thu, 04 Dec 2008 04:47:24 +0000 http://wordpress.org/?v=2.5.1 http://idlemode.com/2007/01/19/musicphones-finally-overtake-ipods/#comment-119 Ron Goldin Fri, 16 Feb 2007 19:38:05 +0000 http://idlemode.com/2007/01/19/musicphones-finally-overtake-ipods/#comment-119 Speaking of foreign markets, I was blown away when I was in Asia and I saw the diversity of mobile mp3 players - every shape, size, color, many more brands, a lot more targeted market segmentation (a gorgeous jewel-encrusted mp3 player the size of a box of matches worn like a necklace). There were still lots of ads for the iPod plastered all over the buses, but you saw a much broader mix of players on the street - you really get the sense that people wanted a player that is exactly the right fit for their own style, rather than have the same mp3 player that everyone else has. Speaking of foreign markets, I was blown away when I was in Asia and I saw the diversity of mobile mp3 players - every shape, size, color, many more brands, a lot more targeted market segmentation (a gorgeous jewel-encrusted mp3 player the size of a box of matches worn like a necklace). There were still lots of ads for the iPod plastered all over the buses, but you saw a much broader mix of players on the street - you really get the sense that people wanted a player that is exactly the right fit for their own style, rather than have the same mp3 player that everyone else has.

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