Comments on: The Business of the iPhone http://idlemode.com/2007/01/16/the-business-of-the-iphone/ Sat, 13 Mar 2010 05:30:33 +0000 http://wordpress.org/?v=2.5.1 By: Job Search Tips and Resources http://idlemode.com/2007/01/16/the-business-of-the-iphone/#comment-16854 Job Search Tips and Resources Fri, 17 Aug 2007 06:39:25 +0000 http://idlemode.com/2007/01/16/the-business-of-the-iphone/#comment-16854 <strong>Job Search Tips and Resources...</strong> Sorry, it just sounds like a crazy idea for me :)... Job Search Tips and Resources…

Sorry, it just sounds like a crazy idea for me :)…

]]> By: Nancy Broden http://idlemode.com/2007/01/16/the-business-of-the-iphone/#comment-20 Nancy Broden Wed, 17 Jan 2007 01:27:14 +0000 http://idlemode.com/2007/01/16/the-business-of-the-iphone/#comment-20 The downsides of being an MVNO are many including, as you point out Blake, that call quality still depends on the provider of the backbone. That said, if they're willing to put in a sizeable investment, MVNOs can leverage several operators in order to provide better than average call quality. Helio, for instance, <a href="http://news.com.com/EarthLink+mobile+venture+renamed+Helio/2100-1039_3-5914186.html" rel="nofollow">reportedly leases space from both Verizon and Sprint</a>. I think Apple may consider doing the same at some point, if the iPhone proves itself worthwhile. The downsides of being an MVNO are many including, as you point out Blake, that call quality still depends on the provider of the backbone. That said, if they’re willing to put in a sizeable investment, MVNOs can leverage several operators in order to provide better than average call quality. Helio, for instance, reportedly leases space from both Verizon and Sprint. I think Apple may consider doing the same at some point, if the iPhone proves itself worthwhile.

]]> By: Blake http://idlemode.com/2007/01/16/the-business-of-the-iphone/#comment-19 Blake Wed, 17 Jan 2007 00:49:26 +0000 http://idlemode.com/2007/01/16/the-business-of-the-iphone/#comment-19 Great analysis. An MVNO strategy, in my opinion, would have severely slowed the adoption of the iPhone, probably spelling its doom. While it is true that major national operators do not offer impeccable call quality or service design, consumers have no idea what to expect from Apple as an operator. I can picture user responses in user studies. "Does Apple have towers in my neighborhood?" Nevermind the fact that as an MVNO, Apple would still be re-selling Cingular or Sprint service and can therefore only achieve better service design, but presumably, can only promise the same call quality they'll already be giving to their customers under the Cingular banner. Great analysis. An MVNO strategy, in my opinion, would have severely slowed the adoption of the iPhone, probably spelling its doom. While it is true that major national operators do not offer impeccable call quality or service design, consumers have no idea what to expect from Apple as an operator. I can picture user responses in user studies. “Does Apple have towers in my neighborhood?”

Nevermind the fact that as an MVNO, Apple would still be re-selling Cingular or Sprint service and can therefore only achieve better service design, but presumably, can only promise the same call quality they’ll already be giving to their customers under the Cingular banner.

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